Ravindra Saini, a representative of a popular liquor brand, said, "Though Christmas and New Year are still away, we have already flooded the market with attractive gift-packs along with free accessories. We plan to offer free cocktail-shakers, bottle-openers and aesthetically done long wine glasses with the liquor combo and single gift-packs this season."
Another store owner has got plans to attract consumers looking for fresh and innovative gifts for personal and corporate friends. "Apart from usual accessories we have decided to give free gifts like Christmas cakes, candies and candles. We hope to get a good response this time around," he said.
Liquor industry is set to take advantage of the festive season with various marketing initiatives. Many liquor and wine manufacturers are launching new gift packs, new flavours and marketing initiatives for Christmas and new year. A leading liquor manufacturing company has launched its new vodka brand in a sleek high gloss black bottle that can be mixed with special cocktail drinks.
Another liquor company representative from Gurgaon, Ajay Gothwal, said, "A festive gift-hamper customised to suit an Indian consumers taste is always preferred for corporate as well as individuals. Given Indian consumers growing fondness for everything unique and luxurious, a collectors edition of our premium and luxury spirit brands will be on sale soon."
A senior UT excise and taxation official said, "With Christmas and New Year approaching the sale of liquor goes up by almost 25%."
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